Throughout the ages, fashion has been an integral part of society and culture. Alternatively, present-day fashion is a walking art that represents people’s beliefs, style, and customs.
Vietnamese fashion has its own fascinating and a sense of strong identity. In recent years, the Vietnamese fashion market has recorded the arrival of fashion brands globally and received many positive results.
Linda Mai Phung is a Vietnamese designer who has lived in Vietnam for ten years and founded her fashion label. She refers to fashion as a “mindful way of creating and consuming fashion.” According to her, it’s all about appreciating fashion art while paying attention to how the clothing is made.
Vietnamese Fashion History
Vietnamese Traditional clothing is called ao dai. The ‘Ao‘ means jacket or top, and ‘dai’ means long. It consists of a flowing tunic worn over long trousers.
‘Ao dai’ originated in Vietnam in 1744 when men and women were ordered to wear buttoned gowns over trousers. Women’s dress has a high neckline, long sleeves, and worn over long, flowing pants, usually black or white.
Men’s ao dai is generally worn only at weddings, ceremonies, or to perform traditional dance and often has a shorter and fuller tunic.
Vietnam has about 54 ethnic groups in each with its style and traits. These groups often have distinct colors and styles.
For instance, in the mountain areas, people wear trousers and skirts with designs imitating wildflowers and beasts. Young women in the Central Highlands have made colorful skirts and dyed them with beautiful flowers.
Natural fibers such as hemp, silk, and cotton are used to make traditional Vietnamese clothes. These materials are suitable for a tropical climate. Simple and elegant, Vietnamese people’s traditional costumes are often worn for festivals and events.
For men, the costume included brown clothing, such as turbans and wooden shoes. For women, the dress was white and black, with a mix of light brown and black. The three different colors are shown on the inside and out of the tunic.
Vietnamese Jewelry and Embroidery
Before the invention of modern technology, the embroidery was mainly used for the benefit of upper-class individuals. Today, it is widely used for both practical and decorative purposes. There are various types of embroidery, such as portraits and wedding bands.
It is believed that the embroidery originated from the village of Quat Dong in Ha Tay Province. Skilled hands of women from the Northwest regions produce unique and beautiful textiles in this province.
During the 2nd century, gold and silver were used to make jewelry. Various techniques are used to make these pieces of art, such as intricate carving, casting, and common processing.
It is believed that gold and silver work originated from the Dinh Cong Village in the central province of Hanoi. Similarly, metalwork and jewelry products are produced in the Thai Binh Province.
Vietnamese fashion trends and brands
Different fashion preferences are rapidly expanding in Vietnam as a young generation, more so women aspire for a modern lifestyle. This has led large international brands to build numerous factories to serve the Vietnamese market with quality fashion products.
Vietnamese producers are developing their brands to distribute across Vietnamese consumers. Competition in fashion products against global brands has made producers diversify to meet demand.
Below are some of the popular local Vietnamese fashion:
- Marc fashion
- Ivy moda
- Viet tien
- Cong tri
The fashion industry is one of the segments drawing the highest interest from Vietnamese fashion consumers. Vietnam’s Fashion market is an enormous ocean of potential, as many brands seek to dominate it. The entire world is looking to Southeast Asia in general and Vietnam, predominantly as a promising land for the fashion industry.